British sports and outdoor brand HI-TEC® introduced their comeback collection 5 years ago in Europe. A team of young talent had been brought together to relaunch the brand by establishing HTS74; a premium sneaker line and acknowledgement of HI-TEC®’s legacy.
By looking back into the archives – a true treasure chamber – the talented team has succeeded in creating the perfect balance between functional sports footwear and modern day fashion sneakers.
The brand continues to focus on expanding its consumer and retail reach by creating hybrids of past and present HI-TEC® styles that combine the brand’s proven outdoor capabilities, developed over the past 43 years with its iconic heritage sport uppers. The result has consistently been a range of heritage silhouettes updated with a modern aesthetic and superior technologies.
Not positioned as another retro-brand, HTS74 assures to present modern and functional trainers.